Whether you own a small business or a large company, you know that creating a website to support your business is no longer just a luxury. It seems logical that we live in an era where most people spend their time clinging to their mobile phones to connect to the Internet all the time, but no website will meet the purpose, it is not a sorcery or magic. The site must include several features that allow the best customer service and to improve your business. Now, what can make your site less effective?
1- It is not suitable for mobile phone
This may seem obvious at first sight. The mobile revolution is at its height, and the development of mobile phones and tablets continues, even covering the use of traditional computers. However, many websites lack features that may make them convenient for mobile or tablet use, and this may affect your business's ability to spread and advertise because of the difficulty of using the site by customers.
2 - contains a lot of difficult terms
Well, I know you're an expert in your field and you have a lot to say and tell about it, but for the customer everything you say is nonsense, so long as he does not talk about the service directly and simply. Try to keep difficult terms and words for yourself and your colleagues, and keep things simple and easy when talking to or communicating with customers.
3. Site content is insufficient
A customer collides with a problem, runs to your website to find a solution, but does not find what he needs. Your site becomes worthless, the site must contain all the necessary information about your business, and it can be modified and developed from time to time to cover all the problems and services that the customer may need.
4. The site hides some basic information
There are some basic information that a customer searches for immediately upon visiting your site:
Address, social media, phone number, email, hours and prices.
This information should be visible and clear to the customer.
5. The site is slow
Studies show that forty-seven percent of customers expect the site to operate in just two seconds. Seventy-nine percent of them visit the site or use your services. If it takes too long to load your site, make sure your site is fast-loading. Some tools such as BingDom and GT-Metrix help you test your site speed and provide you with a variety of ways to increase your traffic. As much as possible.
6 - does not have invitations to the initiative
If you do not provide the instructions and instructions, it is possible that the customer will simply click on a page of your site. Secure your site with a lot of links and buttons that help the customer understand what he has to do to get to the best service or inquire about anything. Try to make the site as easy to use and clear as possible.
7. Keep your site in an old design
I do not ask you to redesign your site every month, but this is still important from time to time. As the development of web designs and formats accelerates, the last thing you want to see is your site as an archeological building from the last century. Try to keep the site fresh and consistent with the changes that occur from time to time.
8. The site is annoying or confusing
Believe it or not, some still insist on making their website look like a noisy festival. Avoid the site releasing music, playing a video as soon as it opens, or containing annoying ads and flashy colors. All these are examples of things that may alienate customers from visiting the site again, and thus to necessarily lose your business.
9. The electronic payment platform is disabled
Of course, do not expect customers to buy your service if they can not afford it. It's imperative that you make the payment as easy and smooth as possible, so be sure to test the pay-per-view platform and fix it if it crashes from time to time.
10 - The client does not reach what he needs directly
Many companies send the client to their main page, instead prefer to divide the site into the specialized pages and send the client to the page he needs directly. This will save a lot of client time and will make the site experience easier and more enjoyable.
Thank's for the tips. These days website needs lots of things as people are surfing more on mobile.
Thank you, with technological development has become difficult to browse from the desktop computer