Oh I completely agree! However it is also true that reaching a bigger audience and making a larger impact needs a proper method. Some rural dwellers will never be able to make waves, at least not without a team of connectors and communicators and marketers if you will!
So in this context Ernst is doing an excellent job. I look at him as a catalyst to a reaction. Without him and others like him, it might be too late to act by the time the general public gets on board with the problems of industrial agriculture.
I absolutely agree, I guess it's the demi-God status that I object too! ;)