You hit the nail on the head, @swenger. The core mission of Citizen Health is to keep people healthy. I think everyone is too concerned with the 'care' part of health. How about we focus on getting our bodies to a point where we don't need that 'care' at all? Seems logical to me.
We haven't been asking the right questions. Out of the $3.4 Trillion we spend on healthcare, what should be the main objective? The answer is to keep people healthy, not to make people money. Keep them out of the hospitals.
Once we ask the right questions, we can get to work on producing the correct answers.