People pay to be in the trending page. this plattform works in that way. However your work will help to change this.
I held a contest and I wanted the maximum exposure for the artworks of the participants, so I paid for votes. Maybe is not the ideal solution, but that's what I have. If someone knows a better solution (a quick solution), I'll be glad to receive feedback. In general words, I think steemit is a bot gaming system instead of a social network. (see davemccoy 's post). A suggestion could be that "trending" and "hot" pages show "sponsored" results and "organic" results (without paid votes), but off course, this will depend on steemit's owners and witnesess. This is just my opinion. Thanks
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You are correct, the platform is now pay to play. But it was not designed to be so and does not need to be so.
I am a real fan of the sponsored and organic results, but not optimistic it will occur.
All it takes is for a fraction of people to start downvoting bot abuse and things would change instantly.
Perhaps the owners will wake up soon, until then, we are all we have.
Blessings!