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It is a very interesting concept. I think the world is diverging from having marketplace models to have more curated commerce platforms. Definitely worth looking at using SMT's for the curation portion of the model.

On the flip side, I do see that there will be a lot more ICO's this year that are what we can call reverse ICO's, or existing businesses with existing products wanting to ICO, and commerce companies could be ripe for this segment!