These things will continue to happen at a larger scales. If it involves money you bet it will attract negativity. This is something the developers of Steemit are trying to figure out how to regulate all this spam. This is why Steemit is on Beta mode. They are learning as you are day by day of how to improve on the design. For now just do what you can to live your life in peace. Block it out and continue with your wonderful day.
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I agree. For now, I'll flag and expose. At least this behaviour won't be incentivised.