Platforms like Facebook have showed that people basically want likes just to feel good about themselves, without any other real reward. This at least gives you a more compelling reward than just meaningless likes.
Platforms like Facebook have showed that people basically want likes just to feel good about themselves, without any other real reward. This at least gives you a more compelling reward than just meaningless likes.
If the reward is only tokens which can be used to engage in the platform further, then it seems like another form of gamification.
"Real" money (or a digital currency that's somewhat widely accepted) rewards though... seems like a way of cutting advertisers out of the UCG+ads business model (e.g. Youtube, Wordpress, sorta Facebook)... would be even more powerful if it were open, not locked down to a particular domain name (but then there wouldn't be an entity making money off it in the first place so it might not gain enough momentum)...