Thanks for your detailed reply @reddragonfly!
Yes, this project is aims to improve the quality of content in general. Quality is subjective, however since @surfermarly has one year of blogging experience we may somehow know what "works" and what doesn't. What most people consider "spam" obviously doesn't receive high appreciation on the platform.
It's a natural selection process.
Professionality, dedication, passion and love for detail are definitely recognized on steemit. The aim of this project is to support that: supporting both the content creators and the network itself, making knowledge about quality content creation available for everybody.
Following you with both accounts :-)