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Can you tell me a bit about it?

Steemleo is a front end that runs alongside the STEEM blockchain.. it has it's own token backed by STEEM. It's for investment content

Great, thanks for the advice - ill check this out. I noticed it's also a tag topic - so basically I just plug this tag on my created content? Sounds like a bit more to it, like an additional app/website?

Steemleo has their own front end too.. steemleo.com