At the time I am writing this article Reddcoin is currently at 0.00000063 BTC. This is a great price for a coin with as much potential as Reddcoin. First and foremost, once this coin is implemented on Reddit it's going to be a lot like DOGE. A lot of users tipping each other thousands of coins instead of gold just for fun. The added opportunity that Reddit itself has is that it already uses the Reddit Gold and users actively purchase Gold for other users all of the time.
This type of community that already has an internal economy with USD being pumped into it will certainly create instant value once it's implemented. I wouldn't be surprised to see other social media networks create their own coin but Reddit is a haven for technology minded people. If a cryptocurrency has a built in community that routinely pumps money into it, you're looking at a crypto-powerhouse.
In my opinion, Reddcoin certainly has potential but only time will tell if implementation makes it a success or failure.