In 2014, Synereo was founded as a decentralized social media platform that wanted to build the economy of attention in order to, not only reward its users for their attention but also to direct that attention to relevant content that will incentivise the user to act according to the content shown. The Synereo model balances the individual and the collective will with a combination of attention-based currency that can be used to enforce individual will, AMPs and an attention-based measure of the collective will, Reo. AMPs are blockchain based tokens that can be used to amplify the reach of a specific piece of content, while Reo automatically manages the importance of the content according to the behavior and reputation of the users.
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