Yer in the ballpark. And not wrong.
I do think we have enough business owners and entrepreneurs here already doing business online though to create quite an initial catalog of online and offline businesses that could take steem essentially immediately.
I'm one of them, and if there's a proof-of-concept I'm willing to follow it. But there are three essential problems that keep me from making more of an effort to sell real-world goods for Steem. (Though I'm happy to if someone asks.)
If I can manage to get more of my existing customers onto Steem maybe this will make more sense. But I don't see Steem as an effective way of generating new customers for my existing businesses at all. Maybe different forms of retail businesses will feel otherwise. Somebody like @arseniclullaby who makes and posts and writes about comics and also sells comics might do better than someone with more diverse work like me. I know he already sold some through his blog here because I bought them.
I'll probably be starting a Steem account for my tiny publishing company pretty soon, because why not, but I'll be a little surprised if it leads anywhere.