Ruff Chain is a public chain that is working to deeply integrate blockchain technology with the Internet of Things. The project started in 2014 by RUFF CEO Roy Li and team. Roy Li is a well-known hacker and was the youngest R&D Director of Android and Symbian operating systems in North America. He is an IoT domain expert and graduate supervisor at Fudan University.
Roy Li understood the problem of the global IoT platform which lacks a unified language and it is likely to cause communications problem between multiple IoT devices. This is because IoT industry is fragmented. Whether they are smart homes, smart home appliances, robots, or smart cars, etc., the networks they connect are fragmented and closed. All vendors using their own language, technic to develop IoT devices. There is no standard of communication for different vendor devices, and their respective influences are also relatively limited.
It’s not only the communication issue but what remains most serious is IoT security. Network attacks in the field of IoT have become a reality, there are many attacks on IoT network in recent times. The main reason is that currently vendors developing IoT devices without considering the security as standard and that’s why hackers are targeting these devices to steal the user data, and other sensitive information. There will be thousands of IoT devices in market and according to the data released by China National Vulnerability Database (CNVD), 80% of all IoT terminal equipment and devices are subject to the risk of privacy disclosure or abuse; 70% of them have no encryption in their network communications; 60% of them have vulnerabilities in their web interfaces, and 60% of them do not have their software updates encrypted. Once IoT device is attacked, no user will have any privacy, all sensitive information will be lost or will be I hand of hackers. It is difficult to reach a unified standard in a short period of time.
Ruff team understood this limitation of IoT devices and decided to combine the Internet of Things technology with the blockchain.
Why blockchain? Everyone knows that, blockchain is a computer database that records transaction data, but such databases are stored in many different places. Additionally, its distributed network architecture provides a mechanism that allows equipment and devices to reach certain consensus, without the need to authenticate with the data center (server). In that manner, even if one or two nodes are attacked, the data of the entire network system are still reliable and secured.
The key problem that Ruff want to solve is about providing trusted ability of systems or software to exchange and make use of information between different IoT devices and using these devices’ computing power to build an open Ruff ecosystem. And that’s why Ruff team developed OS specifically for IoT devices, which is based on the JavaScript development language and it supports cross-platform code running. It’s an open, efficient and quick IoT app development platform for software development. Hardware can be operated by just calling the program library, significantly lowering the threshold of IoT app development and providing a standardized IoT OS for IoT layer access.
Also, the security of IoT devices is guaranteed by the OS’s security. Ruff OS uses a symmetric key, and it’s not transmitted over the network. In addition, the chain network releases a one-time token based on the timestamp to the application network, which therefore resists replay attacks as well.
From time to time Ruff team arranging some interesting contest of activities for followers and investors. This time they decided to take advantage of football world cup fever and they organized contest with headline -
“Let’s join World Cup Betting Competition to get free RUFF token!”
From July 5th, Block72 and UEX will be holding a joint world cup betting game with high-quality blockchain teams LBA, ITC, TTC, RUFF, MOAC, KNT, and RATING. It is totally FREE for you to bet and earn credits from the quarter-finals to the championship in exchange for tokens. Total RUFF tokens worth up to $5000 will be provided as a reward. Take this chance and you are going to enjoy the rest of 2018 world cup whether your team advances or not.
Please visit the below link to know more about the football contest-
https://medium.com/ruffchain/world-cup-betting-competition-free-token-of-ruff-65e2703db78
You can stay updated with platform development and about interesting activities/contest arranged by Ruff team by regularly visiting their official channels –
Website: http://ruffchain.com/
Twitter: https://twitter.com/Ruff_Chain
Facebook: https://www.facebook.com/RuffChainProject/
Telegram：https://t.me/ruffchain
Medium https://medium.com/@ruffchain
Reddit https://www.reddit.com/r/ruffchain/
Steemit https://steemit.com/@ruffchain
Interesting read, the world cup betting competition is really a brilliant idea, lots of people love the world cup, a good way to spread the word about ruffchain.
Yeah the team were bang on with that promotion and I bet they gathered a lot more users and awareness about Ruff
Targetting big worldwide events like that as the basis of a marketing event is just good advertising, if they can get the word out well enough it could draw in a lot of attention
Yeah man, fantastic idea by the team, will give people the chance to earn free tokens when watching, win win!
You're right that was a very good idea. As far as I know for this contest they joined forces with some other blockchain projects: LBA, ITC, TTC, RUFF, MOAC, KNT, and RATING. An example of something really good that can happen when you unite with your competitors for it.
It's football people unite for football always, i mean they drop barriers and competition to get it together
Yes, very good marketing strategy by Ruff team. It will give us chance to win tokens but also give publicity to Ruff project.
Who would of thought I'd be earning free tokens and watch England bringing home the World cup in my lifetime? lol
Oh man, I wish England the best but all teams that reached semi-finals are really strong enough to win. This will be a tough battle.
Yea, a nice strategy by the team to create awareness about Ruffchain, i missed out on the quarter-final bounty but will hopefully scale through the semi-final
They are trying to engage the community and I think that that strategy would work best with an airdrop; I know they are listed. but just saying :D
"World Cup Betting Competition to get a free RUFF token", sweet i love football so i believe i will win the prize
Really this is a interesting part that they are rewarding worth 5000$ Ruff tokens as free.
They are really following the trend and trying to make the best out of it.
This is a great marketing move as I think it will bring alot more people in seeing a competition related to the World Cup!
RuffChain is one of the best IoT chains for me. Roy Li is a smart man with a great team. And the betting competition is a cool thing
yeah likewise, i saw he just won the award for 'Best blockchain CEO' as well, which is amazing!
He is becoming increasingly active which is always refreshing to see for a CEO
Same here bro.. I am also following Roy Li. He is brilliant person. I like his ideas that he is making something different in Crypto market.
He's really smart, his portfolio is enough to convince anyone about his entrepreneurial skills
The betting competition is the right move.. Seen a lot of projects doing this competition too.. Looks like a promo.
Yep these kind of things really are great for getting word out on new projects, i like to see competitions more than just airdrop give aways
The guy has a really good experience that has really helped him stand out.
I've been really impressed with Roy every time I've seen him, really fills me with confidence
Yep, a quality leader can really make all the different in a project especially one with a lot of moving pieces and people to deal with. Partnerships rely on people like him to make them happen and last
Yeah they do have focus and a dedicated team with a formidable CEO, Roy Li has lots of experience i believe ruffchain will be a success.
IoT is really getting attention on the blockchain which is really good; at least we can or will find cheaper IoT devices lol
the beautiful thing about IoT and blockchain is that they are both wonderful technologies
The synergy between both ideas is very strong, it makes sense for IoT to be on the blockchain.
Iot combined with blockchain chain can produce something good and efficient.
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