I love the idea of Made In A Free World. Thanks for sharing that. I hadn't heard of it before. Very cool to see Nisolo there as a friend of mine's company was merged with Nisolo a couple years ago. I've heard reports of Lego working to become a company which uses sustainable resources and I find that very interesting.
because there’s no marketplace of pressure to do so.
Ah, but there is pressure, though it may not be "marketplace" pressure in $$$ value just yet, though I think that will change over time. In a game theory sense, it's beneficial for agents to signal their altruistic tendencies. Essentially a way of saying, "I'm a cooperator. If you interact with me and are also a cooperator, we will all benefit." That, to me, will become more and more important as we become a more connected society and begin to feel the real pain of our friends and neighbors (both geographically and across the world) who we are harming through our actions and our purchases.
Lego is a great example. Tons of creativity from concerned fans made their partnership with Shell Oil a "felt pain" within the lego organization. Would love for that same type of creative force to get directed towards Jordan.