In the ghost kitchens, or cloud kitchens that they are usually called, there’s no host to welcome the diners, no seating availability, and zero customer-facing space. What a cloud kitchen platform has are some tablets for taking orders and a pick-up window for the delivery drivers.
Imagine having a restaurant in a kitchen where you share the space with companies like McDonalds, KFC, etc. The delivery person comes and collects your order to take it to the customers at their location. Here you won’t have to worry about the restaurant setting up costs, hiring staff to take care of the guests, and choosing the right ambience to get the most Instagram likes. All you will have to focus on is your food and its marketing. This answers what a cloud kitchen is.
Now, cloud kitchens tend to take many forms as you must have seen in the case of C3, Kitchen United, or Kitopi Kitchen. So later in the article, we will be diving into the different operating models that come within the ghost kitchen platform ecosystem, explaining how does cloud kitchen work. But before we get to that stage, let us peek into the market that this food delivery model comes with.
Choosing the best cloud kitchen model
Standalone Kitchen
This is the most popular cloud kitchen model where a single concept is followed, and one or two food options are provided. For example, think of a pizza joint where the menu is anywhere between ten to fifteen items.
Cloud Restaurants
A cloud restaurant is usually a brand that works inside a restaurant. Here, the infrastructure of an existing restaurant is used for offering a range of food menus. These kitchens are typically listed on third-party food aggregators like UberEats under different brand names.
Co-working Cloud Kitchen
It is a model where there are individual kitchen units for every brand – all operating out of one kitchen space. These kitchens are very large in size, with ample space for multiple restaurants to rent out and expand their business.
Aggregator Cloud Kitchen
This is typically an extension of a coworking cloud kitchen system. The main purpose here is to give an infrastructure to the restaurants that need to make food for delivery-only. Here, there is a huge reliance on food aggregators to handle the delivery operations.
Cloud kitchen apps are becoming a quite popular day by day in mobile app development Dubai industry.
Learn more here about cloud kitchen platform like Kitopi.