Knowledge.io believes that all knowledge is valuable, both to the individual possessing it and to the society in which that individual interacts. At the core of the Knowledge.io platform is the Knowledge Score. To encapsulate this value, Knowledge.io’s Knowledge Scores and associated user personas will track and measure the user’s knowledge on a vast set of topics. The data curated in conjunction with Knowledge.io’s Knowledge Scores will tell stories and identify individual brilliance in a way that has never been possible before. Through integration with the Knowledge.io platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions. Knowledge is universally beneficial, and creating incentives for the development and propagation of knowledge stands to benefit a variety of economic, social, and educational environments. Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns. Knowledge Scores can be assessed individually or aggregated for these purposes. In an individual example, if a user is knowledgeable about BMW and Mercedes sedans, but possesses no knowledge about Audi vehicles, there is an opportunity for each of those brands to engage with the user at different levels within the Knowledge Funnel.
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https://knowledge.io/wp-content/uploads/2017/12/white_paper_english_22122017-1.pdf