I believe this will come across as a farce to most crypto users. First off, how many crypto users are even familiar with Kodak? Their brand has been old news since digital cameras came into mainstream use. And that is a long time ago now, as most casual photographers use their phones rather than a traditional camera. Frankly, I'm surprised Kodak has survived this long in a market that has been turned on its head since the inception of smart phones. This gimmick will do nothing to change the company's long-term fortunes.
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It sounds to me like the same idea of the "long island tea company" changing its name to "long island blockchain" for the purpose of reviving interest in their company.