Great post, as I believe, social media is the act of being 'social' through media, and being social in the form of interacting with others, unfortunately, many people just want their voice to be heard and not as we say to our 6 year old have their 'listening ears' on. It is afterall a 2 way street.
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Town Crier eventually is ignored, which takes us back to the Push Marketing/Pull Marketing concept today, content referred to here https://steemit.com/blockchain/@joanstewart/blockchain-life