The reason behind the rebranding of KuCoinPlay to WinPlayApp is for them to get mass adoption. We all know that KuCoinPlay is only available for projects that are listed on KuCoin, after this rebranding all projects, either listed or not on KuCoin can be featured on WinPlayApp.
Check out more details here: https://www.kucoin.com/news/en-further-information-about-the-rebranding-of-kucoinplay-to-winplay-app/?utm_source=tftj