456 players in deep financial debt put their lives at risk to play a series of children's games for the chance to win a ₩45.6 billion prize.
How does this sound to you??
This conflicting scheme in Netflix's biggest ever series at launch makes SQUID GAME a visually stunning horror movie, scary and gory.
But, as a true reflection of reality, the series does not only experiment and contextualize the horrors of modernity, it also introduces some interesting validities about marketing.
After the first game, a large number died and the players voted to return to their desperate situations. However, the harsh realities that surround their daily existence continue. As a result, almost all of them return to the games. Out of 201 surviving players, 187 return.
What do you think makes them return??
The movie is an empirical manifestation of the core human drives that influence human behavior. Its message for businesses is simply in Adlai Stevenson's words, "Understanding human needs is half the job of meeting them."
Since...
(a) Humans seek hope
(b) Humans want to belong
(c) Humans rally around shared values
(d) Humans need a source of identity
(e) Humans want peak emotional experiences
(f) Humans want to acquire
(g) Humans need safety
...Knowing the core human drives you can connect your marketing offer with, how you can potentially connect it with other drives, and clear communication of how you will satisfy one or more of these drives is the basic step to create attractive offers and build loyal customers.
If you want your targeted audience to experience a magical experience and connect with a deeper part of themselves during their customer journey, you must fulfill their needs and always research how to meet the needs better tomorrow while serving business goals.
Aside from creating offers that poke into the innate desires of the audience, crafting content that communicates the message is crucial.
Want to create offers and content that poke into customers' innate desires?
Consider these five (5) key elements.
Know: Be in the Know. Figure out exactly what your audience wants.
Attract: Make your offer attractive. Know the core human drives you can connect your marketing offer with.
Communicate: Create content that communicates your message clearly.
Inspire: Create content around your values. Be about your customers' experience. Inspire and improve their buying experience.
Educate: Explain the process involved. Show them how your offer will help them. Be transparent.