We have a couple options on the ad revenue:
Threads feeds into the basic pool which is distributed based upon Leo power holding.
Long form content generates the evergreen. This is outside the voting period and goes on for the lifetime.
As for rewards, they are the same as elsewhere on Hive. 7 day window, 50/50 of author and curator....Can earn both LEO and HIVE.
More Leo power - better, I get that.
Your second point I don't get. Long form will get rewards outside of 7d window based on revenue share? I'm wowed!!! That will mean long tail earnings for quality content (which is beyond #hive imo)