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That's true for Hive, but dApps are businesses/brands like any other.

They just happen to use a decentralised blockchain at the base.

Khal should sue Meta for nicking 'Threads' haha.

Looks like he didn't copyright it and he calls it leothreads. That being said, he can use some SEO to capitalize on the searches Meta is causing for Threads. If he doesn't he's dumb.