Great effort in encouraging Steemians to explore entrepreneurship! @yourfinesight
I believe that there is something essential in entrepreneurship, that makes or breaks a business: the purpose of your business.
To the entrepreneurs who are reading this, ask yourself: WHY does your business exist?
If you don't know why you do what you do, then how will you ever get people to buy something from you, or, more importantly, be loyal in supporting your company? The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe.
Remember, people don't buy what you do; they buy why you do it.
To find out more, watch this TED Talk about The Golden Circle by Simon Sinek.