Yeah, it's pretty frustrating... but it was always going to be the case with the early adoption of Steemit... people come over from Facebook and Instagram and don't understand that this platform is for opinions and interesting content...
Eventually these people will fall away as they find their faces and bodies can't compete with the words of others... or they'll find a following and make a kagillion dollars. We'll just have to see.
Hey @aussieninja! I totally agree with you, hopefully interesting content will win this race. Thanks a lot for your comment, much appreciated.