Some lad went on the Late Late Show (An Irish weekly TV show that is the longest running show on earth apparently) in the late 80's proposing he would bottle water and sell it in shops. The whole Ireland laughed at this man hysterically while he sat there with a straight face. "But water is free " my father jeered.
"What a complete fucking eejet he is." People laughed and pointed and jeered at this guy but who is laughing now! I would have been glad of some Scottish fresh air in Portugal a couple of weeks ago!!You may be onto something!
I remember those times well! We used to see someone come in to College or work with a bottle of water and sneer at the snob for drinking lah-di-dah bottled water. Short hop later and we are all at it!
I am packaging that air up right now!