It seems to me that perhaps serious content creators are more oriented towards "building a brand" (long term) than towards "posting for money" (short term). I'd like to think that even if Steem is primarily an investment, there is still room here for patient content creators who are happy to watch a little drop at a time fall into the bucket that is their investment, e.g. Steempower.
What worries me, as a content creator, is what seems like an uptrend in the short term profit taking. Even from an investing perspective, that seems more like "playing the lottery" (e.g. timing the markets for gains) as opposed to true investing where you buy and hold an asset because you believe in it, in the long run.