Unfortunately I don't see it going too well, but that's the cynicism in me speaking.
I believe that they will speak favorably about blockchains in general. However they will only speak positively about a centralized blockchain they can profit off of. They'll say things like "if you use this payment system that is powered by our blockchain, ACH and hefty wiring fees will be a thing of the past!" Who knows, they might even give you a higher savings interest rate. And you know for sure they'll have ATMs and direct fiat to coin purchases set up.
However when someone asks about bitcoin and how they compare, you'll hear the same unregulated, way too volatile argument as usual. They might even throw in the coinbase fiasco and exchanges are ticking time bombs so it's best to talk to their esteemed financial advisors about how you should handle their coin. So please put it on DLive for all the hilarity that will ensue.
TL:DR Our offering is "good", competition's offering is "bad". Invest in us today!