you are absolutely right, but isn't it perhaps exactly the goal of the marketing departments which develop such products? Vegan sausages or vegan meatballs are the only way to get more attention from non-vegans. What more would you talk about? a Vegaens meatball or a wheat ball.
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Yes of course, yet it is always up to us consumers to decide what we eat. If I could for instance pick between vegan meatballs with potatoes and broccoli, or a vegan burrito.. Hmmmm :)