No, it's not because of the inflation (existent but not skyrocket) the dollar or euro or other currencies are so high for us here. The economic resection and the pressure to have a an underpriced currency makes the Real weak (good for exportation of our commodities like soy, coffee and so on). Here we usually call this over price on products as "custo Brasil" (Brazil's cost). Why? Well, we have an heavy tax policy that overcharges everything that is not produced here and even the products produced here there's overlapping taxes on the production chain. Plus the greed to profit a lot over every selling (big margins) makes the everyday consumer products to cost much more here.
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