He most certainly is/was.
Ah man, for sure - the sooner you get a handle on this the better, otherwise you end up continually chasing it with new stuff. Consumerism™.
What I find concerning is this:
In 1983, companies spent $100 million marketing to kids. Today, they're spending nearly $17 billion annually.
This was from 2007...
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Yeah, consumerism is very unattractive to me, being a slave to never have enough is not a way to live life.
It's crazy how much young kids are getting exposed and taught into the consuming mentality.