I once asked a friend of mine, what do you love doing the most, and He said, I love talking. talking is very good, but remember that, when you talk too much. you might leak your own secret without knowing. let me ask you a simple question, CAN YOU KEEP A SECRET?
source
SECRETS are what you KNOW, the difference between those who post and gets big upvotes and those who post and gets nothing is in their SECRETS ( what they know and what they don't). You can be intelligent, you can be smart, you can be brave, you can be social and even jovial, but if you don't have a SECRET you are going nowhere.
Your secret is the only gateway to your downfall or your success, lousiness at times does not pay,
source
note that:
YOUR SECRET CAN BE YOUR PASSWORD TO YOUR SUCCESS,
protect it from your friends because your enemies will always try to get it from your friends.