It's awful =( It's cultural. For us it's shocking to see, but when we don't see it we are OK with it. People like sticking their heads in the sand. Everything about the meat industry is so wrong...
BTW, I just started a discord channel called "Vegans of Steemit". it would be great to have you there. Here's the link to join:
https://discord.gg/VQVzpxw