if you see it at their view that extra 10 cents per unit would remove a few employees because it breaks their profit margins. they create a product that fits their models and helps their employees. if the also used the best materials to make that product, think about the R&D needed to make that product so now the price becomes to expensive for their target market to afford. pros and cons to business not fruad
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can justify it all you want but I was obviously not talking about a 50 cent item, I am talking about an item where ten cents is a very small fraction of the total cost of production.