Humans evolved as multi-skilled hunter-gatherers who fend for themselves – born entrepreneurs!
However, an “entrepreneur” is now generally portrayed as a job creator – nothing wrong with that: but instead of making an army of drones, what if, by sharing opportunity and knowledge, a network of entrepreneurship is encouraged?
This is happening right now: distributed monetization platforms including app stores, blogging, video streaming, e-commerce & “sharing economy” (e.g., Airbnb) platforms are all leading a silent revolution where millions of people are taking back control of their livelihood doing what they love without the confines of a stereotyped job.
The pleasures of entrepreneurship are no longer esoteric! And little wonder the people behind these networks are often considered the ‘super-entrepreneurs’ of today.
Traditional business institutions also ought to consider evolving in this direction by allowing employees – and customers – to move beyond defined roles and encouraging creativity and initiative at all levels.
This will improve job satisfaction and the sense of meaning and fulfillment to those who have given up their true nature to be a part of the enterprise.
And finally, to answer the question, the true role of an entrepreneur is democratizing entrepreneurship.
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