Sponsorships are a big opportunity, it's good to see them making their way into steemit through big blogs like yours. This is how it's supposed to be, right? Rather than the company serving ads on your behalf, you can choose who gets to advertise on your posts.
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Or even better, you as the blog owner decide when's best to put ads in front of your users.
Ya! Total control for the user. It's a beautiful thing.
That's a cool way of looking at it! I like it.