Yes, I totally agree. Steem is unique because it is a "social cryptocurrency"... Because of this it will be easier for people to adopt it. It's hard to ignore the power of social. Just look at how Facebook grew. Imagine Steemit with that kind of reach! The Steem cryptocurrency will be everywhere!
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By using Steemit and earning STEEM you become a little owner/shareholder of the steem blockchain. I think that's magical.