Network marketing’s business model is simply leveraging the power of one-to-one relationships to market and distribute products directly to consumers. Network Marketing companies empower independent entrepreneurs to monetize the most viral form of marketing, which is word-of-mouth marketing.
How do you describe a network marketer?
A network marketing professional is someone who leverages his or her social and professional relationships to market, sell and distribute products or services. At the same time, he or she will also be building a team of others who do the same.
What are some myths about MLM’s and network marketing?
“It’s a pyramid, where the person at the top makes all the money.”
A good network marketing company rewards leadership, just like any structured business. Most businesses have a pyramid structure where the people at the top, ie. CEOs, SVPs, VPs, are the highest paid people in the company. The unique opportunity you have with a Network Marketing business is that you START at the top of your business, and your income will be dependent on how large of a team you build “below” you.
“You have to join a ground floor company to make the money.”
This is a perpetuated myth used by network marketers who build influence, and jump from company to company, and leverage this myth to recruit people from other Network Marketing companies. No network marketing company has ever “saturated” a market; it’s just a perception of “saturation,” not a reality.
“You have to know a lot of people, or be really good at sales to be successful.”
Many good network marketing companies provide a system and training, so regardless of the size of your network – or ability to sell, you can be successful. Everything else is a learnable skill, and you have an abundance of people to practice networking with.
What are the top three principles to build a successful MLM business?
You need to focus on helping others to get what they want, and you will get what you want.
K.I.S.S. – Keep It Super Simple!
And remember, everything will rise and fall on LEADERSHIP!
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