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Oh that sounds interesting! Conversion rates are pretty important.. It's always best to have close contact with the client to figure out what they want and desire. There is no such thing as good UI because it's dependant on the target group.

Ah! good point. Yeah, understanding the target audience demographic is SO important. I don't think a lot of businesses understand that niche focus is key. NOT trying to be everything to everyone.

NOT trying to be everything to everyone.

AMEN!