Hahah!! Oh yes, time-zone 'hell' can be difficult to navigate. I practice the art of slow-travel, so I'm not constantly on the move. Days when I'm flying are scheduled around evenings and/or weekends. BUT (as the bottom of my post indicates) my new focus is becoming an expat in Cancun, so I'll be here awhile.
You are SO lucky to have found a solid wifi in Nepal (I couldn't get a stable connection to save my life). Speaking of hilltops in Nepal, check out Nagarkot if you get a chance - sunrises are spectacular.
Aha, OK. What do you do for work?
Yes Wifi in Nepal is a royal pain. I was constantly fighting with it. As soon as I got to Bangkok I picked up a super high powered USB wifi adapter to use as a secret weapon if I ever find myself in a Nepal like place again.
Nagarkot looks awesome!
I work as an SEO Specialist for a company that offers a website service for chiropractors and dentists. I wrote a post last week about my primary focus: https://steemit.com/business/@jannell/what-the-hell-is-a-digital-marketing-foundation
Cool! Makes sense. And SEO is a good first step for marketing. But IMHO there's WAAAY more to a foundational digital marketing strategy than just SEO... SEO is a tactic, a specifict tool, a strategy to me would be something more like "do SEO, and conversion optimize, and PPC, and build a relationship via email, and have joint venture partners, and work on referrals, and do this all on a low "doesn't break the bank level" while watching what gets us the best ROI..."
Ooo!! someone to talk 'shop' with :) YAY . . thank you for your thought-provoking comment. I agree, a lot goes into being successful in digital marketing.
I would definitely add the email relationship as the next step (for most business models). But, I don't lump it into the foundation as in order to get the visitor to subscribe, the website needs to convert them first.
I keep PPC out of the foundation basics as it isn't necessary for all businesses. For example, it's not particularly effective for brick-and-mortar businesses in small jurisdictions.
Yes, building referrals (as well as review/testimonial solicitation) is a low cost tactic I believe should be done by every business. But, again, I don't consider these foundational since there needs to be an existing (previously-converted) customer base for this 'off-page' strategy to work.
In my opinion, I wouldn't list 'joint venture partners' being part of the 'foundation'. I've worked on many websites for family-owned or sole practitioner type businesses. I would think a quality website, with a good conversion rate, and analytics data as proof, would be much more effective in soliciting venture capitalists. However, I don't have much experience at that level of a business foundation.
This is fun, @traveladdict - I like thinking about this stuff (and clearly passionate about it). Wheeee! I'm working on a post about my perspective on the difference between a business foundation and a digital marketing foundation. I'm gonna stalk you until you read it and make me think some more ;)