oh! yes I have been living under a rock in regards to the news sorry! lol. I haven't watched much news since I got onto steemit, usually the people here break big stories but I haven't seen that one.
so Nike's stock is crashing because of that move? that's a gutsy move on their part.
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I don't know that their stock is falling hard since it was a calculated risk they took on and are getting a lot of free publicity. They are playing the social media system in grand style and it won't hurt them in the long run. People are actually burning their Nike apparel which is hilarious since the company already has their money. Turns out Nike also owns Converse which many don't know and may buy instead. LoL