Yesterday I went to a workshop p rovided by DesignThinker Group. We’ve tried to solve a problem by thinking like a design. What have impressed me most was a “D” and a “B”.
“D” stands for Deeper, we should always dig deeper about what the customers need.
“B” stands for Better, the concept of “there will be always better solutions” should always stay in our minds.
I’ll show you the processes of how we’ve done it.
Processes:
Empathize -> Define -> Ideate -> Prototype -> Test
For step 1, empathize, we got this mission: redesign the gift-giving experience…for your partner. Start by gaining empathy.
First, we will need to do a interview about the gift-giving experience. Below are some interview records from me and my partner:
When is the last time of your gift-giving experience? Christmas Eve.
What was it? A necklace.
Who did you give it to? Someone I care about.
Second, we will need to dig deeper about the question. We should now focus more on feelings but not only facts. So we interviewed each other as below:
How did he/she feel after he/she has got the gift?
Out of expectations, surprise, happy.
How did you feel after you have given the gift?
Finishing a task, also happy.
When would you do the gift-giving thing again?
Not planned, maybe just do it when I have to.
For step 2, Define. We need to reframe the problem.
We were asked to capture our findings about below two questions:
Goals and Wishes:
What is your partner trying to achieve through gift-giving?
Finish a task / make the person happy.
Insights:
New learnings about your partner’s feelings and motivation.
What’s something you see about your partners experience that maybe she/he doesn’t see?
Giving gifts only when needed / Less communications about individual values.
Then we would need to take a stand with a point-of-view:
partner’s name/description needs a way to user’s need because (or “but…” or “Surprisingly…”) insight
So I made the sentence like this:
John needs a way to focus more on feelings because feeling means a lot to a person.
Step 3, Ideate: generate alternatives to test.
We were asked to sketch at least 5 radical ways to meet your user’s need.
After previous steps discussion, we focus on a key question: communication.
- To find deeper need of the person, dig deep into spiritual needs.
- To improve communication skills by practice.
- To do more communication by sharing individual values in order to gain knowledge from each other.
- To do communicate in a better way that she/he wouldn’t feel uncomfortable.
- To concentrate the time you’re together and put other things aside.
Then share your solutions & capture feedback.
Target: To share the same individual values by improving communication skills.
Step 4, Prototype, Iterate based on feedback.
We were asked to reflect & generate a new solution.
This was the most amazing part we experienced.
We finally came up with a plan that we wanted to build a mobile game.
And this game would be a internet game you can play with the ones you care about.
You will be rewarded for better equipment or ability to make the virtual character stronger all by answering specific questions.
These questions should be well designed for personal grown & gaining knowledge about the “correct individual values”.
It would be a PVP(Person Vs Person) game so you’ll also fulfill the needs of being together.
Step 5, Build and test.
We build our solution and then share the solution and get feedback.
"+" What worked…
Everything about the game itself.
"-" What could be improved
The combat experience about beating your opponent by answering more questions.
"?" Questions…
How to design the questions would be essential to this game.
How to know whether this game is working for the purpose: personal grown & gaining knowledge about “the correct individual values”.
"!" Ideas…
From thinking about the experience of gift-giving, we finally come up with build a mobile game about personal growth.As seeing the results we’ve created, we can hardly image this would happen at the very beginning. Therefore, I would say this “design-thinking” stuff is truly useful and also it could be furthermore implement on different aspects of our lives.
This reminds me of the design thinking class I attended in Paris. Good pathways to follow, great approach as well. Attaching it as a glue between all disciplines is rightly put. It helps us understand and foresee any future benefits or downfalls.
Agree!! Thanks for the reply.
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