The concept of "love" is powerful. We use it all the time, in various situations and it has many meanings.
I wish we had different words for the different types of love so we can be more accurate.
Also, I would prefer actually define what is "loved". What qualities are being admired or appreciated? What specifically is being referred to by the use of the word love.
I feel the more accurate we can be with big and "all in compansing" words like love, the better. Then the receiver of this word will know what is being honored.