The trend of wearing a blush under the eyes to the nose is called 'Igari' or 'hangover makeup' created by Japanese makeup artist Igari Shinobu. This technique is inspired by the red expression of facial expression when drunk, making the face of girls so look more cute. This trend was booming in Japan two years ago and inspired many other techniques. Differences with western makeup, they use the technique of Igari plus freckles to look fresh like a sunbathing.
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This was very interesting! I didn't know it was created by Igari Shinobu