In the last 30 years they sacrificed quality and started making crap which falls apart in 6 months. Why? Because of huge profits.
But it was not enough. They made this crap more expensive than quality things they were making decades ago. I still remember that staff and I still have some clothing and electronics made in early 1990s - staff still works!
All this is one huge lie to consumers. Huge lie. People don't even know the taste of real bread.