James Jebbia confirms, Supreme New York sells stake to US Investment Group, The Carlyle Group.
“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”
Although the exact amount has not yet been disclosed, Jebbia's statement suggests the investment firm now owns a minority stake in the streetwear brand.
This Investment from The Carlyle Group will allow Supreme to further expand and capture these massive growth opportunities, the news broke after Supreme launched it's now 11th store earlier this week in Brooklyn, New York following the success of previous stores e.g. Paris, London and Shibuya.
This investment comes as a massive shock to many fans of the Brand which as been known over the years to have kept stock relatively low, thus making the demand extremely high, with items selling for anywhere from 300% to 2000% over the original retail price.
The questions now begs, How and will supreme continue to grow? Many longtime fans of the brand fear these expansions of the brand will kill the 'Hype' surrounding the 23 year old brand with many longtime fans of supreme has criticised the label fearing the exclusivity of the Brand is leaving and making the once coveted Supreme clothing just like every other high street brand, with many moving over to other streetwear favourites such as BAPE and Palace Skateboards.
Will the hype surrounding Supreme continue to grow and flourish or will this investment lead Supreme into the wholesale market killing the hype for the infamously popular brand?
img credz: pixabay.com
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