Early on I knew...
People don't follow stories, they follow brands like CNN or Fox; people don't follow writing, they follow writers; people don't follow art, they follow artists; people don't follow games, they follow gamers. So on and so forth
This very important takeaway for me
People don't follow photos, they follow photographers. If I'm presented with one picture of tree, I can't follow a tree. Trees are everywhere. A few words though, a story about that tree, a personalized experience; now I can connect. Now it's unique. The tree becomes human and I can talk to it.