In the book "Never eat alone" by Keith Ferrazzi, I learned a lesson that is boldness. the boldness that Keith Ferrazzi said is not reckless despite everything, which is the difference.
The difference here means that you should not follow the crowd, Should create your uniqueness. Please create uniqueness in the brand so you can bring the deepest impression to everyone.
For example: What do you think of Apple when you think about it? Is it a luxurious phone company both as jewelry and entertainment trendy?
Apple has created the uniqueness that goes against the definition of the phone, which is only for calls.
Apple has affirmed its brand at a new level, Apple is a brand for rich and luxurious people. As a result, Apple has become the world's leading phone brand, defeating all rivals like Nokia and Blackberry.
The failure of Nokia was that they kept following a path, they couldn't make a difference. Nokia has stood at the top of glory for so long, it makes them lose their creativity.
The world always needs development and innovation, Nokia has become obsolete. As a result, they had to cede the throne for Apple, the difference will always be the winner.
Try to make a difference in your work, in a market where billions of people do the same form, just go against the crowd and create a unique.
That will help you win.
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