Yes, exactly. Much more room to be creative when not mass marketing. There's no way to learn without making mistakes and sometimes those mistakes turn out to be either winners, or lead one in a direction of unexpected growth.
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Totally agree, some of the mistakes turn out to be glorious successes!
Ahh, the good Scotsman is a fan of mistakes that turn out to be glorious successes (if not that, at least they are valuable learning opportunities) 😉 Not sure about the orange beer my father made though, ugh.