Until I read this article I'd never thought that in the USA technical jobs are a stigma. The same shit in Russia. People strive to obtain college degrees even if in reality they have talent for something else and then prove to be quite bad as specialists. They label men of trade as unintelligent and uncultivated, and this social stigma consequently forms the reality.
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I can only speak from my experience, coming from a upper middle class neighborhood where 99% of people go to college after they graduate, but it is definitely looked down upon here. I think maybe in school districts where a large majority of people end up working right out of highschool, it might not be as much as a stigma, but definitely in my area (NYC suburb area) people want their children to have prestigious jobs on Wall Street.