The reason for the narrative push is obvious. They want suicide to be more socially acceptable.
We're already being soft-killed by fluoride in the water, horrible additives in our food, lobbyist are fighting tooth and nail to keep GMOs from having to be labeled, we're having a "you're stupid if you question vaccines in the least on any level" thrown at us and I've met people who believe the proliferation of abortion clinics is some sort of positive societal morality and health indicator akin to having plentiful public toilets and brightly lit safe public walking trails.
Read the Georgia Guide Stones. They want us dead and making suicide acceptable is just one means to an end.
Don't the stones say a population of like 500,000 is desired? I might be off by a few indexes.
Add three zeros. But if course that's globally. I can't say I don't agree with much of what the stones say on one level or another, but when you think about what is actually implied to get there.....